The fish on your plate

Mark Bailey • March 13, 2024

Over the past couple of years BAILEYCS has had the pleasure of providing creative support to The Aqua Stewardship Council (ASC).

This is a good example of how Baileycs provides creative support to businesses by working with in-house design facilities and external creative teams.

Simon Warren Creative introduced us to the ASC and we stepped in just to help out on some initial artwork and design. After that initial contact our input expanded into other areas.

Most of the projects we have worked on since have required video editing - either for exhibition or presentations. The ASC has an extensive library of video and other imagery that they can draw from to tell their story and it’s our job to pull these together with other elements to provide engaging and informative communication.

The ASC has an in-house graphic team that creates digital and print communications and some of the charts and graphs within these pieces will require repurposing. We rework these, animate these items and lay them in over the the video content.

Although we can script and storyboard videos for clients the ASC usually provides an initial rough guide to script, along with reference to clips they feel would work - but, as with many projects, they were also open to alternative creative ideas.

We bring those clips and elements into one file, create a rough voiceover and run subs in over the content. This helps to see where holes emerge or whether it’s realistic to get the content in to the timeframe.

With the ASC there are quite a number of stakeholders involved and they are spread out geographically. For this reason we mostly use Frame.io for amends allowing us to overcome timezone issues, but we can always use Teams etc to walk through it. Once we finalise the running order and content we can lay in the final voiceover and deliver with and without subtitles and, if required, in other social formats.

The latest edit was for a presentation to the World Bank and feedback was very positive - which is nice!

It’s not all editing and animation though. We have also created the digital assets for a pan-Australian digital poster campaign, plus a small number of print projects too.

Baileycs can work with you, your internal team and your external creative partners to bring your marketing projects to life. From concepts to finished assets - we can help you deliver success.

Get in touch hello@baileycs.com

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Illustration of construction workers Sandown and Yaverland sea defences

Illustration for Sandown sea defences

By Mark Bailey • February 25, 2025

This is the second project that we've worked on with the Environment Agency. After a successful set of illustrations were created for the Pevensey Bay to Eastbourne Coastal Management Scheme, we were approached by project lead, Emily Webster, regarding the proposed sea defence improvements for Sandown and Yaverland. Emily and the team required two main illustrations and several cameos. These would be supplied to their design team to create public consultation material - posters, online assets and other communication assets.

Common spotted Orchid flowering in an uncut lawn in the summer sun.

Awash with green

By Mark Bailey • June 7, 2024

The Baileycs office is lucky to be situated in lovely gardens with a huge variety of flora and fauna. The lashings of rain we’ve had means it’s been a bumper year for nature’s colourful spring and early summer carnival.

Woman dressed in cyber costumes dance on stage with pink stage lights shining down on them

Futura Cabaret

By Mark Bailey • May 28, 2024

The Futura Girls don their cyber cossies to woo the crowds and dance the night away.

Open the Doors

By Mark Bailey • February 12, 2024

This is my latest bit of animation - Open the Doors. In the quest to increase my 3D knowledge base I create a lot of imagery and animations that rarely see the light of day so sometimes I dust it off and and pull it all together into some sort of story. Hope you enjoy it!

An adviser leans into an operative in conversation as they look at a screen.

Stronger together

By Mark Bailey • January 23, 2024

Recently our client, the IOW Group, was looking to expand the number of partners they deal with to help promote and sell their products. They asked us to look into marketing assets to support this activity. There are several issues with partner programs. Businesses can waste a lot of time with prospective partners only to find that they aren’t suitable. This can be for a number of reasons: they aren’t established, they promise the world but don’t have the staff or funding to provide the required support for installation and support for the products, or in real terms, they simply aren’t motivated enough to sell the product. So, the process had to promote the new program and be upfront about the requirements necessary to become a partner.

Defending against the flood

By Mark Bailey • January 8, 2024

We had the pleasure of working with Sarah Martin and Andrew Walker at the Environment Agency in Chichester and were tasked with creating 8 to 10 images that would be used as part of a wider presentation to help show the public different options and choices that could help protect properties along the Pevensey Bay to Eastbourne stretch of coastline. Initial illustration reference provided by The AE were more traditional (a more typical arch/vis water colour look) although they were happy to go with something different. We pulled together an initial look and feel that was more contemporary in approach which was liked and helped get the project moving. Rough sketches were provided by Andrew and along with our own research initial roughs of each illustration were submitted and amended before creating the final illustrations.