Rouse Limited
We write the content and key messaging for all Rouse's marketing communications. From website to brochures and advertising.
Rouse Limited
We write the content and key messaging for all Rouse's marketing communications. From website to brochures and advertising.
Our copywriter has helped Rouse create a distinctive tone of voice and shaped the way they communicate to customers and prospects for over 12 years, creating a balance between professional and informative and supportive and educational.
Our copywriter has helped Rouse create a distinctive tone of voice and shaped the way they communicate to customers and prospects for over 12 years, creating a balance between professional and informative and supportive and educational.
Launched five years ago, Sentinel is Rouse's key, annual piece of client communication.
We suggested the name Sentinel to convey that Rouse protects you and your finances.
The subhead, Guardians of your wealth management, reinforces this message.
Each issue follows a different story arc that covers issues of interest within personal finance. Designed to be a magazine format it helps existing clients and prospects better understand their financial journey.
We suggested the name Sentinel to convey that Rouse protects you and your finances.
The subhead, Guardians of your wealth management, reinforces this message.
Each issue follows a different story arc that covers issues of interest within personal finance. Designed to be a magazine format it helps existing clients and prospects better understand their financial journey.
We suggested the name Sentinel to convey that Rouse protects you and your finances.
The subhead, Guardians of your wealth management, reinforces this message.
Each issue follows a different story arc that covers issues of interest within personal finance. Designed to be a magazine format it helps existing clients and prospects better understand their financial journey.
Monthly emailers to existing customers
Rouse likes to keep a good flow of communication to clients but without overloading them.
Each month a different topic is covered as the main article – it could be a response to a new law or a conversation in financial services, or the team giving a reminder to clients about a key action they need to take such as when a tax year is ending.
Our copywriter is given the gist of the message and then creates the content using the standard Rouse voice and manner of communication.
Monthly emailers to existing customers
Rouse likes to keep a good flow of communication to clients but without overloading them.
Each month a different topic is covered as the main article – it could be a response to a new law or a conversation in financial services, or the team giving a reminder to clients about a key action they need to take such as when a tax year is ending.
Our copywriter is given the gist of the message and then creates the content using the standard Rouse voice and manner of communication.
Customer communication
My little orange book
and user guide
This was a significant undertaking and was intended by Rouse to make life easier for clients when a loved one dies.
It provides the space to note down all aspects of your financial life, property, personal and medical information, information regarding online assets, and any funeral plans.
The idea being that the deceased will have completed all the key information requested so that when the time comes, everything is orderly and accessible.
Getting the content to work correctly took many versions over many months to ensure everything was included and the tone was appropriate given the nature of the exercise.
Again working alongside the external design team, our copywriter helped create a document that was very popular with clients.
Customer communication
My little orange book and user guide
This was a significant undertaking and was intended
by Rouse to make life easier for clients when a loved
one dies.
It provides the space to note down all aspects of your financial life, property, personal and medical information, information regarding online assets, and any funeral plans.
The idea being that the deceased will have completed all the key information requested so that when the time comes, everything is orderly and accessible.
Getting the content to work correctly took many versions over many months to ensure everything was included and the tone was appropriate given the nature of the exercise.
Again working alongside the external design team, our copywriter helped create a document that was very popular with clients.
This was a significant undertaking and was intended by Rouse to make life easier for clients when a loved one dies.
It provides the space to note down all aspects of your financial life, property, personal and medical information, information regarding online assets, and any funeral plans.
The idea being that the deceased will have completed all the key information requested so that when the time comes, everything is orderly and accessible.
Getting the content to work correctly took many versions over many months to ensure everything was included and the tone was appropriate given the nature of the exercise.
Again working alongside the external design team, our copywriter helped create a document that was very popular with clients.
As supporters of their local community Rouse often uses the local media for broad-based, branding messages.
The execution of this can vary depending on the size of ad space – from a DPS to a simple headline.
If there is more space, a simple topic is chosen that provides information for anyone about looking after their personal finances.
When a headline is all that's needed our copywriter comes up with a simple headline to convey a key message alongside contact info – usually trickier than a whole article!
All written content has to be approved by Rouse's compliance agency owing to the tight regulations surrounding all messaging in financial services.
The execution of this can vary depending on the size of ad space –
from a DPS to a simple headline.
If there is more space, a simple topic is chosen that provides information for anyone about looking after their personal finances.
When a headline is all that's needed our copywriter comes up with a simple headline to convey a key message alongside contact info – usually trickier than a whole article!
All written content has to be approved by Rouse's compliance agency owing to the tight regulations surrounding all messaging in financial services.
The execution of this can vary depending on the size of ad space – from a DPS to a simple headline.
If there is more space, a simple topic is chosen that provides information for anyone about looking after their personal finances.
When a headline is all that's needed our copywriter comes up with a simple headline to convey a key message alongside contact info – usually trickier than a whole article!
All written content has to be approved by Rouse's compliance agency owing to the tight regulations surrounding all messaging in financial services.
“Helen has been an absolute star over many years and has helped us shape the way we communicate with our clients and prospective clients. Consistent, creative, accurate and above all, professional.”
Lisa Butler
Rouse Limited
Need written content for your digital and print marketing content?
Call BAILEYCS now
07855 467 687
Need written content for your digital and print marketing content?
Call BAILEYCS now on
07855 467 687
Need written content for your digital and print marketing content?
Call BAILEYCS now on
07855 467 687
