Final Creative
This promotion was a much bigger campaign. The number and variety of Sony products involved in the promotion meant many more deliverables - and this was multiplied by the need for virtually all POS & POP to be translated into eleven languages.
Imagery was created to show each product with The Amazing Spider-Man key art in an engaging and creative composition.
Creative for eleven master UK English deliverables were designed and artworked and, following approval, translated sets were created for all European territories.
We created the following items: 1.6m totems, product carton pallets, wobblers, giant stickers (that covered an entire side of existing theatre-system packaging), on-pack stickers, sleeves that wrap Blu-ray player packaging, and shelf barkers for product displays.