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Winchester Business School

The Business School, part of Winchester University, needed a fresh suite of literature to promote the school and their courses.

Concepts and visuals

The pitch for Winchester Business School is a perfect example of how we work with other marketing teams.

We have worked with Ministry of Fish for a number of years to provide an alternative creative team and over-flow for their in-house facility. We needed to create a presentation that gave the client a spread of ideas for what would initially be a folder and a range of inserts and brochures.

However, there was also a need to update and refresh how the information was presented and in doing so would help to guide a re-brand of the college. Consideration had to be given to signage, advertising and other digital and print marketing communications.

Winchester Business School cover and opening spread

Concepts and visuals

The pitch for Winchester Business School is a perfect example of how we work with other marketing teams.

We have worked with Ministry of Fish for a number of years to provide an alternative creative team and over-flow for their in-house facility. We needed to create a presentation that gave the client a spread of ideas for what would initially be a folder and a range of inserts and brochures.


However, there was also a need to update and refresh how the information was presented and in doing so would help to guide a re-brand of the college. Consideration had to be given to signage, advertising and other digital and print marketing communications.


Winchester Business School cover and opening spread
A poster for the winchester business school shows a man doing high jump.
A man pressing a button on a screen that says insight management
A woman sits in a library reading a book titled law

Option 1 - Contemporary design simple folder

A swatch of colours and symbols were designed and developed to sub-brand each faculty while contemporary stock imagery was used as a cost-effective illustration for each. The ideas needed to show a range of standard and standard sizes and devices to encapsulate the information. This option utilised a standard A4 folder with inserts of various page quantities.

Option 1 - Contemporary design simple folder

A swatch of colours and symbols were designed and developed to sub-brand each faculty while contemporary stock imagery was used as a cost-effective illustration for each. The ideas needed to show a range of standard and standard sizes and devices to encapsulate the information. This option utilised a standard A4 folder with inserts of various page quantities.

A woman sits in a library reading a book titled law
A man pressing a button on a screen that says insight management
A poster for the winchester business school shows a man doing high jump.
Winchester Business School cover and opening spread

Option 2 - Winning creative design

A swatch of colours and symbols were designed and developed to sub-brand each faculty while contemporary stock imagery was used as a cost-effective illustration for each. The ideas needed to work in a range of standard sizes and devices to encapsulate the information. This option utilised a standard A4 folder with inserts of various page quantities.

A group of people are standing in front of a sign that says responsible future thinking creative
Winchester Business School cover and opening spread

Option 2 - Winning creative design

A swatch of colours and symbols were designed and developed to sub-brand each faculty while contemporary stock imagery was used as a cost-effective illustration for each. The ideas needed to work in a range of standard sizes and devices to encapsulate the information. This option utilised a standard A4 folder with inserts of various page quantities.

A group of people are standing in front of a sign that says responsible future thinking creative
A book cover for the business school shows a large brick building
A poster for insight management shows a group of people having a meeting
A book cover for the business school shows a large brick building
A poster for insight management shows a group of people having a meeting
A book cover for the business school shows a large brick building
A poster for insight management shows a group of people having a meeting

Option 3 - Typographic strength

The Business School had three phrases it wanted to retain - Future thinking, Creative and Responsible - and for the final version we wanted to encapsulate these phrases within three testimonials that represented the target audiences - students, lecturers and business leaders.


Imagery focused on the portraiture of the individuals and the typographical treatment highlighted the key phrases within the testimonials. We suggested using a more elaborate device for this version to encapsulate and secure the inserts providing a more elevated quality.


The brochures used simple colour coding with expanding, colour-coded bars highlighting the relevant faculty name.


Someone is holding a card that says future thinking
A person is holding a book that says creative on it
A person is holding a brochure that says responsible future thinking and creative
A poster for the business school with a picture of a building
A woman sits in a library reading a book titled law
An advertisement for business school sports with a man jumping over a pole

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