Earth Cycle rebranding

Mark Bailey • September 4, 2025

In the early part of 2025 we worked with Cameron Lewis at The Woodhorn Group and Emma Cooper at Recenseo to create a new visual brand and kit for Earth Cycle - one of the group’s B2C brands. 

We had already worked on the group’s well received and successful new brand Woodhorn Farm so it was great to be recalled to continue with the rebranding process of another of their brands.
The old Earth Cycle logo, with its vibrant colour palette, detailed globe, and three-dimensional recycling arrows, appeared clichéd, visually cluttered and overly intense, potentially reducing readability, adaptability, and memorability compared to more minimalist and iconic designs. It also has little in its design aesthetics that linked it to other Woodhorn Branding.
We had already worked on the group’s well received and successful new brand Woodhorn Farm so it was great to be recalled to continue with the rebranding process of another of their brands.
The old Earth Cycle logo, with its vibrant colour palette, detailed globe, and three-dimensional recycling arrows, appeared clichéd, visually cluttered and overly intense, potentially reducing readability, adaptability, and memorability compared to more minimalist and iconic designs. It also has little in its design aesthetics that linked it to other Woodhorn Branding.

There was a requirement to tie the new branding in with the previous branding work for Woodhorn Farm and a future rebrand of the Woodhorn Group.


There was a requirement to tie the new branding in with the previous branding work for Woodhorn Farm and a future rebrand of the Woodhorn Group.


The final logo incorporates fonts and a curve from the Woodhorn Farm logo, which references the rolling South Downs where the farm and group are located.
The final logo incorporates fonts and a curve from the Woodhorn Farm logo, which references the rolling South Downs where the farm and group are located.
Leaf paterned blocks of colour

We developed a colour palette that continued with the natural subtle tones developed for the Woodhorn Farm brand but pulled out some bright highlighting colours too.


A subtle leaf pattern was created and applied to 4 of the palette colours. This could be used in the new website and in packaging for future product lines (tissue paper perhaps).

Colour palette for the Earth Cycle brand

Although we weren’t designing any specific marketing communications, a need to sense proof what we were proposing was of course necessary and developing a look for the photographic imagery helped and was extended by the web development team - Superrb.

Illustrations for the Earth Cycle brand

This was complemented with some simple, playful illustrations that could support areas to give them a lift where required. We also developed a suite of bespoke icons.

Illustrations for the Earth Cycle brand

This project was another great example of how Baileycs slots into a business to provide creative support as part of a client’s team of suppliers. Emma at Recenseo handles the group's marketing, and Superrb were brought in to create the new ecommerce website.


You can see our branding in action in the new website - earthcycle.co.uk



We'd love to help with your creative requirements.

From illustration to 3D animation, visual branding to design.


Get in touch  hello@baileycs.com

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