By combining visuals with concise text, infographics make data more engaging, easier to understand, and memorable. Whether used in marketing, education, or research, infographics help audiences grasp key insights at a glance, improving communication and retention while adding visual appeal to your content.
The examples on this page were all designed with scrolling in mind.
Research showed these companies that the majority of their customers viewed content on mobile devises - tablets and phones - so if you look at the PDF examples you will see that they are long scrollable documents.
But they don't have to be created in this format.
Digital, animated or printed?
Again - all examples on this page are static and digital but for a more engaging (and less scrolling) experience, infographics could be animated and in a format that can be easily viewed on any devise.
They could also be printed within brochures, direct marketing, exhibition giveaways or as posters.
Or to spread the cost, all of the above: one cost, multiple uses.
The choice is yours.
Interactive to guide viewers
If you have a lot of information you could consider an interactive infographic that helps viewers get to information that really interests them just by clicking links within the content.
Different clients have different goals
With Videojet, they cover a wide range of product sectors and industries. They wanted the infographics to be different and fun (not corporate). Compared to their usual communication, 95% of the content was not on brand as they wanted this to stand out from their usual style of communication.
The CTA was the only area that was on brand.
With Pall, we needed to adhere more closely to their brand giuidlines keeping colours and typefaces inline with the brand.
