The fish on your plate

Mark Bailey • Mar 13, 2024

Over the past couple of years BAILEYCS has had the pleasure of providing creative support to The Aqua Stewardship Council (ASC).

This is a good example of how Baileycs provides creative support to businesses by working with in-house design facilities and external creative teams.


Simon Warren Creative introduced us to the ASC and we stepped in just to help out on some initial artwork and design. After that initial contact our input expanded into other areas.


Most of the projects we have worked on since have required video editing - either for exhibition or presentations. The ASC has an extensive library of video and other imagery that they can draw from to tell their story and it’s our job to pull these together with other elements to provide engaging and informative communication.

Initially we came up with a rough outline strategy so we could get a feel for what assets were required. From this the client chose which assets they actually wanted us to proceed with.
From this first draft we can get this back to the client and work together to either add or strip content away and amend as required.

The ASC has an in-house graphic team that creates digital and print communications and some of the charts and graphs within these pieces will require repurposing. We rework these, animate these items and lay them in over the the video content.


Although we can script and storyboard videos for clients the ASC usually provides an initial rough guide to script, along with reference to clips they feel would work - but, as with many projects, they were also open to alternative creative ideas.


We bring those clips and elements into one file, create a rough voiceover and run subs in over the content. This helps to see where holes emerge or whether it’s realistic to get the content in to the timeframe.

With the ASC there are quite a number of stakeholders involved and they are spread out geographically. For this reason we mostly use Frame.io for amends allowing us to overcome timezone issues, but we can always use Teams etc to walk through it. Once we finalise the running order and content we can lay in the final voiceover and deliver with and without subtitles and, if required, in other social formats.

The latest edit was for a presentation to the World Bank and feedback was very positive - which is nice!

It’s not all editing and animation though. We have also created the digital assets for a pan-Australian digital poster campaign, plus a small number of print projects too.

Baileycs can work with you, your internal team and your external creative partners to bring your marketing projects to life. From concepts to finished assets - we can help you deliver success.


Get in touch hello@baileycs.com


A clip from Open the Doors by BAILEYCS showing a suited figure doing a high agressive cick into came

Open the Doors

By Mark Bailey • 12 Feb, 2024
This is my latest bit of animation - Open the Doors. In the quest to increase my 3D knowledge base I create a lot of imagery and animations that rarely see the light of day so sometimes I dust it off and and pull it all together into some sort of story. Hope you enjoy it!
An adviser leans into an operative in conversation as they look at a screen.

Stronger together

By Mark Bailey • 23 Jan, 2024
Recently our client, the IOW Group, was looking to expand the number of partners they deal with to help promote and sell their products. They asked us to look into marketing assets to support this activity. There are several issues with partner programs. Businesses can waste a lot of time with prospective partners only to find that they aren’t suitable. This can be for a number of reasons: they aren’t established, they promise the world but don’t have the staff or funding to provide the required support for installation and support for the products, or in real terms, they simply aren’t motivated enough to sell the product. So, the process had to promote the new program and be upfront about the requirements necessary to become a partner.

Defending against the flood

By Mark Bailey • 08 Jan, 2024
We had the pleasure of working with Sarah Martin and Andrew Walker at the Environment Agency in Chichester and were tasked with creating 8 to 10 images that would be used as part of a wider presentation to help show the public different options and choices that could help protect properties along the Pevensey Bay to Eastbourne stretch of coastline. Initial illustration reference provided by The AE were more traditional (a more typical arch/vis water colour look) although they were happy to go with something different. We pulled together an initial look and feel that was more contemporary in approach which was liked and helped get the project moving. Rough sketches were provided by Andrew and along with our own research initial roughs of each illustration were submitted and amended before creating the final illustrations. 
Woodhorn Famr Branding and marketing creative

Organic Fresh Milk - help yourself!

By Mark Bailey • 08 Aug, 2023
Working with The Woodhorn Group from March 2022 we were asked to create a brand for their new milk vending business that will now be going live September 2023.

MSP pushes key messages through animation on social

By Mark Bailey • 07 Nov, 2022
It was great to catch up with MSP again earlier this year and create some simple, engaging animations of 6 key messages.

Don't miss the eQlyps

By Mark Bailey • 31 Oct, 2022
International product launch for IOW Group This was a great project to work on and drew on all of our core skills - branding, design, copy writing, script writing, animation, print design, exhibition and web. Basically we did the lot. 
Image of a lonely little robot with one wheel rolling past some steps on sidewalk.

The MonoBot Waltz

By Mark Bailey • 11 Apr, 2022
A little retro/future fun for you. Our latest 60 seconds of animation to put a smile on your face and a dance in your step to take you through your week.

Recycled Sleep.

By Mark Bailey • 24 Feb, 2022
Short 60s animation commissioned by Millbrook beds showing how plastic drinks bottles are shreded and recycled to create the materials that make Millbrook Nemo matresses. at the end of the products life the majority of the matress can be recycled much more easily.
image of Triumph speed triple with dry ice and a door open with light streaming through it.

Get your motor running

By Mark Bailey • 09 Dec, 2021
Example of 3D animation using C4D, Corona Renderer, Daz3D and Adobe After Effects. BAILEYCS is looking for more customers who need engaging and memorable content for their products and services.
Picture of a Millbrook Beds matress

Animated sleep

By Mark Bailey • 24 Nov, 2021
Bringing Millbrook Beds' logos to life.
More Posts
Share by: