Winchester Business School

British Gas

TRACKER

Sony

3M

ADF MIlking

Lushington Landscaping

AD Precision

IOW Group

Our work

Tracker

We created a full range of digital and print marketing tools to target businesses with fleet telematics and tracking requirements.

TRACKER required creative thinking to deliver quarterly campaigns aimed at different segments of their market. Every campaign consisted of direct mail, a magazine insert, full page display ads, and a website or microsite. There were also brochures and stand graphics to support the sales team.

Image showing example of a six page direct mailer.

Creative thinking

This campaign, aimed at field service managers, played on the idea that although quite often your field operatives may be hundreds of miles away from the office you were always in control through TRACKER telematics.

Businesses with field service operatives range in size from organisations like Centrica to local plumbing businesses with 20 vans.

High value prospects were sent a boxed, remote-control car with the mailer. Middle tier prospects were sent the mailer with bespoke envelope and sales letter that gave the opportunity to get a remote controlled car if they booked a meeting, and tier-three prospects just got the mailer in a bespoke, messaged envelope.

Both ads and direct mail pointed prospects to a custom microsite for further information, booking a sales rep and data capture.

Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
A remote controlled car branded and sent out as part of a direct mail campaign.
Responsive microsite built to support direct mail and advertising campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.

Great copywriting, unique imagery and solid branding

The campaigns we created for TRACKER all started life as black and white concept art or visuals. We presented three or four ideas and once a creative theme was chosen we then created the visual assets required to fit DM, magazine inserts, ads, and websites.

In this case we utilised this stock shot of steers running wild as a great abstract image to fit the copyline 'is your fleet running wild?'

The secondary image - of a god-like fleet manager holding the reins of his fleet of vans like a modern day Ben Hur - needed a more creative approach.

Multiple shots of one hire van were pieced together to form the fleet while the Ben Hur character was shot in the studio. The clouds of dust from a stock shot, sky, fleet of vans and manager were retouched together in PhotoShop.

Key copywriting and imagery were then tied together with well thought out typography and creative graphic design to deliver a successful multi-channelled creative campaign.

Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.

Clean and contemporary design for web and print

TRACKER is a great example of how our creative works across a wide range of marketing and sales material - both print and digital. We work hard to understand our clients, businesses and their marketing goals. This helps us to create distinctive branding, memorable copywriting and unique imagery - brought together with contemporary graphic design.

Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.

Make your brand fly

The campaigns we created for TRACKER all started life as black and white concept art or visuals. We presented three or four ideas and once a creative theme was chosen we then created the visual assets required to fit DM, magazine inserts, ads, and websites.

In this case we utilised this stock shot of steers running wild as a great abstract image to fit the copyline 'is your fleet running wild?'

The secondary image - of a god-like fleet manager holding the reins of his fleet of vans like a modern day Ben Hur - needed a more creative approach.

Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results

In this campaign, to launch TRACKER's Reporter product, we mixed simple graphic imagery with big hero photographic imagery. The key messages for Reporter were – it’s easy to install, ready to use 'out of the box’ and saves you time and money.

With direct mail it’s great to be able to deliver the key messages in bite-size chunks by using a fold-out 'reveal'. This also helps bulk up the messaging for the whole campaign too - especially if you’re positioning multiple ads. You can also use the different messages to test which gets the best response.

To support the copy lines ‘Power up your fleet’, ‘Plug into immediate results’ and ‘Saving you time and money’ we created a couple of images from black and white concept art or visuals that we then presented. We shot the components to create a TRACKER plug - nice big round red plug with a truck, transit and estate van to really tie it in with TRACKER and the ‘Plug into…’ header.

For the ‘save time’ we shot toy trucks positioned to form a clock and retouched both plug and clock images together with a sky background to give this a ‘big’ theatrical launch feel. All creative was utilised across multiple ads, direct mail and inserts with a microsite for more in-depth information about the product and data capture for prospects interested in booking a sales rep.

Power up your product launch with Baileycs

Want to see more TRACKER creative?
Have a look through our slide show below

Magazine insert with pop-up (like a story book) umbrella
Magazine insert with pop-up (like a story book) umbrella
6 page DM wit ahtelete theme
6 page DM wit ahtelete theme
12 page brochure - cover
12 page brochure - cover
12 page brochure - spread 1
12 page brochure - spread 1
12 page brochure - spread 2
12 page brochure - spread 2
12 page brochure - spread 3
12 page brochure - spread 3
Pop-up mailer. Turns from negative to a positive
Pop-up mailer. Turns from negative to a positive

If you're a growing business looking for an agency to help you create new digital or print marketing tools…

CALL BAILEYCS - 07855 467 687

Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
A remote controlled car branded and sent out as part of a direct mail campaign.
Responsive microsite built to support direct mail and advertising campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results
Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
Responsive microsite built to support direct mail and advertising campaign.
A remote controlled car branded and sent out as part of a direct mail campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results
Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
Responsive microsite built to support direct mail and advertising campaign.
A remote controlled car branded and sent out as part of a direct mail campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Small direct mailer contained within the poch of the fling mailer shown above.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Plug into immediate results
Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
Responsive microsite built to support direct mail and advertising campaign.
A remote controlled car branded and sent out as part of a direct mail campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results
Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
Responsive microsite built to support direct mail and advertising campaign.
A remote controlled car branded and sent out as part of a direct mail campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results
Image showing example of a six page direct mailer.
Image of a Remote controlled car sent out as part of a direct mail campaign created by BAILEYCS.
Responsive microsite built to support direct mail and advertising campaign.
A remote controlled car branded and sent out as part of a direct mail campaign.
Image of creative design for an 8 page direct mail piece with lots of photoShop retouching to create striking imagery.
Responsive microsites that provide further  engagement, information and tracking to multi-channel marketing.
Image of creative design and artwork for a full page advert which was a part of a multi-channelled marketing campaign.
Image showing creative design and artwork for a magazine insert.
Image show an innovative and engaging piece of direct mail. Mailed in a pouch with a small round fold out leaflet, and the 'fling' frizbee.
Small direct mailer contained within the poch of the fling mailer shown above.
Plug into immediate results