Winchester Business School

British Gas

TRACKER

Sony

3M

ADF MIlking

Lushington Landscaping

AD Precision

IOW Group

Our work

ADF Milking

Branding / website / brochures / advertising / exhibition / direct mail

ADF needed a 'from the ground up' approach to create new branding, website, digital communication, brochures, advertising direct mail, stationery, and exhibition graphics to sell this award-winning product to global prospects.

The logo

Minimal recognition for the original branding meant we were free to create a completely new, instantly recognisable identity that would resonate quality, reliability and the dairy sector.

The brandmark we designed links directly with the product colours and has a shaped top that can be interpreted in two ways: either as a graphic representation of a cow’s udders or as a crown, which reinforces the message of quality and reliability.

BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.

The website

We have created a site with a CMS that gives great SEO results whilst giving the user an easy to navigate platform of key benefits, how it works, news, events, testimonials and videos. The CMS provides an easy way for ADF staff to amend the site.

Imagery, lead copy and design elements were all created specifically for the brand and with all marketing material in mind, whether digital or print, so the website dovetailed easily into the family of marketing tools we were already developing for ADF Milking.

We created a new domain name by adding the word ‘milking’. This ensures ADF reaches the world dairy industry and the brand isn’t confused with other established 'ADF' organisations and products.

ADF’s web presence had been reflecting badly on its own standard as a quality, award-winning product. Giving careful consideration to all aspects of the website means ADF Milking now punches well above its weight in a sector dominated by multi-nationals.

Imagery

We began by creating beautifully shot product photography, and this gradually became synonymous with the brand, with one image practically becoming a secondary logo.

This was initially supported by conceptual imagery which, when used in dairy marketing environments (magazines and exhibition halls), stood out against standard dairy farming imagery.

BAILEYCS | Photo-retouching and Photography.
BAILEYCS | Retouching and creating stunning imagery for our clients. Call 07855 467 687 or email info@baileycs.com

We have now expanded and developed the image library to show the system in action, in situ. All images are retouched black and white with skin tones and the yellow of the cluster retained.

This photographic treatment not only helps to retain the focus on the product by knocking back the busy, dirty environment of the parlour whilst retaining the realism, but also helps to align the imagery with the branding.

Advertising

We provide all ADF's advertising requirements. From full page display ads to web banner advertising and from initial scribbled ideas through to art & creative direction, design and artwork.

Working to tight deadlines and always delivering on time and on brief we help ADF get their message out to printed and online publications across the globe, in multiple languages.

Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.

Brochures and direct mail

Creating something tangible to either send or hand out to prospects and customers at exhibitions is still a vital part of the sales and marketing mechanism for ADF.

We create, design and artwork brochures ranging from small 6 page A4 literature (such as the E.coli sample above) that contain more targeted information, to larger 28 page brochures such as the one for the launch of ADF5 (above), which has been translated into 21 languages.

We also create, design and artwork direct mail, which is a great way to target customers and prospects with specific promotions and product information.

These can range from simple postcards or invoice inserts to larger 8 page mailers, such as the one below for the launch of Dual Injection. These can sometimes be linked up with microsites to provide further information and a data capture form.

Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.

Exhibition stands & graphics

ADF has a busy global exhibition schedule that requires flexible exhibition solutions delivered to tight deadlines.

We work together with ADF and stand designers to create, design and artwork all the graphics that are required for their large, bespoke stands.

They also have medium sized flexible stands that need to break down to fit smaller spaces, so the creative has to be modular in order to work at all sizes. Most require at least one language change.

We also create small pop-up panels for conferences, for use as stand alones or in groups.

Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.

"We’ve worked with BAILEYCS for more than eight years and over that time they have helped create and develop our brand from its roots in local dairy farming to the global player it is today.

A pleasure to deal with, they provide us with sound advice and creative solutions that deliver results."

James Duke

Founder - ADF Milking

If you're a growing business looking for an agency to help you create new digital or print marketing tools…

CALL BAILEYCS - 07855 467 687

BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
BAILEYCS | Photo-retouching and Photography.
BAILEYCS | Retouching and creating stunning imagery for our clients. Call 07855 467 687 or email info@baileycs.com
Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.
BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
BAILEYCS | Retouching and creating stunning imagery for our clients. Call 07855 467 687 or email info@baileycs.com
BAILEYCS | Photo-retouching and Photography.
Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
BAILEYCS | Retouching and creating stunning imagery for our clients. Call 07855 467 687 or email info@baileycs.com
BAILEYCS | Photo-retouching and Photography.
Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.
BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
BAILEYCS | Photo-retouching and Photography.
BAILEYCS | Retouching and creating stunning imagery for our clients. Call 07855 467 687 or email info@baileycs.com
Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.
BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
BAILEYCS | Photo-retouching and Photography.
Advertising | Concept, creative direction, art direction, photography, design and artwork. call BAILEYCS - 07855 467 687
Advertising | Concept, creative direction, art direction, photography, design and artwork. email info@baileycs.com
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.
BAILEYCS | Creating logos, branding and creative design for B2B customers.
BAILEYCS | Creative design and build for websites, online demos and interative PDFs.
This image shows an advert created for ADF Milking by BAILEYCS - a creative business providing creative support to businesses large and small.
This is an example of a 28 page brochure that BAILEYCS created for ADF Milking. BAILEYCS is a Digital and print based creative team.
This is an example of an A4 6 page brochure created by BAILEYCS - a creative studio for digital and print creative design.
Baileycs Creative Support shot the photography, provided lead copywriting, creative design and artwork for this 8 page direct mail piece.
Baileycs provides a  service that can design your stand and all the creative design and artwork required for the graphic panels.
Baileycs provided the creative thinking, design and artwork for the graphic imagery on the ADF stand that celebrated 10 years of ADF.
Baileycs | Creative design and artwork for Pop-up exhibition banners like these ones for ADF Milking.